Hello Guys, today we will talk about Hara’s philosophy and solution for the problems.
As the use of connected devices is rapidly becoming more widespread, the average person’s level of interaction with data also dramatically increases. Currently, only a few centralized institutions are capturing and formulating data into insights, leaving the original data provider at a loss. IDC estimates that an average connected person anywhere in the world will interact with devices nearly 4,800 times per day — basically one interaction every 18 seconds by 20253 . This contributes to the huge amount data being generated and drives the importance of personal data. However, these people do not have access to their own data nor are they gaining any benefits from of it. Across the world, vulnerable communities and the digitally excluded lose when the few powerful centralized platforms decide what to do and what not to do with their data. While these issues occur in all sectors, we would like to focus our attention on the agriculture and food sector due to its role in expanding economic opportunities at multiple levels of society. Food is the most fundamental need and billions of people depend on cultivating, processing, and selling food, particularly in developing countries where agriculture plays a vital role in economic development. The lack of near-time valuable data creates many hidden problems to all stakeholders across the agriculture and food value chain, for example:
• Farmers, particularly in developing countries, have little to no access to agricultural data and market information that could reduce productivity loss and increase profits.
• High percentage of food is wasted through inefficiencies in the food supply chain due to lack of location-specific and market data.
• Agriculture insurance companies are unable to predict weather and climate risks as well as production value due to lack of cultivation and ecological data.
- A customer today would want to know where a juice comes from, how it was produced, or if it was exposed to harmful materials since being produced. This information does not exist.
• Our transportation system is unable to satisfy public food demand or needs with public policies that are developed with minimal real-time data. These problems occur due to several reasons. First, only few centralized institutions collect, store, and analyze specific agricultural and food-related sector data. It limits data accessibility to stakeholders in this sector, particularly smallholder players and individual users. Second, some data is simply not available. Individuals, groups, and regions may be at a disadvantage due to lack of access to technological infrastructure, related skills and tools to produce and utilize data in ways that benefit their lives and communities.
The Equality Solution
In the Indonesian language, the word “hara” means soil nutrients. HARA Ecosystem supplies lifesustaining nutrients in the form of transformational knowledge that enables our partners to grow and flourish so that they may collectively nourish the world.
Mission Empowering billions by utilizing a global and transparent data exchange. Our mission began within the agriculture and food sector and continues toward overall sustainability for the world’s most socially impactful sectors. The potential impacts of a global and transparent data access on agriculture and food sector are increase in productivity, supplychain and market efficiencies. The growth in this sector directly influences the health sector, for instance, improvement in household ability to purchase and consume cheaper and better food. Access to location specific data also enables well-targeted infrastructure development that will impact the transportation sector. Overall, a global and transparent data exchange platform will improve the welfare of agriculture workers and provide a trigger for remarkable economic growth and expansion to other sectors, particularly in developing countries where agriculture plays a pivotal role to the country’s economic development.
A Decentralized Data Exchange — HARA Ecosystem provides decentralized data exchange for data providers to provide their data and data buyers to access the data. Powered by blockchain technology, this exchange is traceable, transparent, and secured. Vast amounts of data, ranging from farmers identification data, cultivation data, location specific data, ecological data, and market information and transaction data, are collected via a variety of sources including IoT and satellite as well as from third-parties such as farmers, governments, scientists, academia, farm-input manufactures and other entities. These data originators are enabled to upload datasets to the data exchange and sell their data to other third-party data buyers via the decentralized tokenbased data exchange.
Suite of Data Acquisition Applications — Mobile app and web portal enable data providers to easily supply data. The app and web portal are gamified and data providers who supply and verify data are rewarded with loyalty points. These points may be redeemed for various products and services, such as phone credits, discounts on agriculture supplies, and education supplies. This mechanism encourages data providers to continuously supply data to HARA Data Exchange Platform.
Revenue Model — HARA Ecosystem retains a modest portion of each dataset transaction, with the remainder to be earned by data providers and data qualifiers (if applicable). Data providers include crop and livestock farmers, data companies, NGOs, as well as other agriculture data collection technology purveyors (satellite and IoT data providers)